Insights & Updates

Here’s what’s on our minds right now.

How UX Can Shape DTC Brand Strategy

Direct-to-consumer brands disrupt traditional ways of doing business, with their delivery of a fundamentally different and improved user experience (UX) at its core. This UX is derived from a culture of engineering and software with very clear strategies, paired with a business need to deliver a desirable product…

AI Will Disrupt Advertising Media, But Not the Way You Think

AI will certainly disrupt advertising, but it has almost nothing to do with chatbots. Where Siri or Alexa’s natural language processing enables human-machine interactions, AI in advertising media management will enable interactions between a machine and a marketplace.

Is Caring Good For Business?

Is caring good for business? Spoiler Alert: It is. While businesses are typically focused on increasing their profits, they also need to pay attention to people in need.