Insights & Updates

Here’s what’s on our minds right now.

Programmatic TV Needs A Reboot To Scale

There’s no doubt that TV media planning, buying and measurement will be disrupted by the smart application of technology and data. But unfortunately, programmatic TV in its current form isn’t a big enough step forward.

The Collapse Of Reliability

It’s not a secret that in many areas linear TV viewership is trending down, and that no traditional thinking on this subject is likely to change this. The thing that’s scary is that we seem to have lost the ability to predict success. So, what gives?

Chasing Cultural Relevance In The Age Of OTT

In a burgeoning on-demand world, the value exchange represented by content that is underwritten by advertising has become pretty muddled.

Rovi, TiVo And The Future Of Addressability

If the FCC succeeds in decoupling set-top boxes from cable providers, what impact will that have on addressable TV?