AI will certainly disrupt advertising, but it has almost nothing to do with chatbots. Where Siri or Alexa’s natural language processing enables human-machine interactions, AI in advertising media management will enable interactions between a machine and a marketplace.
Insights & Updates
When will programmatic TV truly take off? Is more data a good thing for advertisers? A recent survey of media sales executives gauged how the industry views the evolution of TV and the transformative trends and technologies that are in play today.
Good news folks. People are still watching TV. While the content may be spread out a little thinner than four major broadcast networks, as a TV ad guy, it feels great.
As a TV media professional, cord-cutting fills me with an angst that, at the end of the day, I think is probably unjustified.