Insights & Updates

Here’s what’s on our minds right now.

In Today’s Media Marketplace, Clout Is Overstated

The advantage of bulk-buying media has shrunk in a world where performance measurement and near-term accountability have become more important requirements to clients. It’s up to the modern media buyer to find the best ways to advantage a client on inventory commitments.

We All Worship At The Altar Of Super Bowl

Remember when we thought a million bucks was a lot to pay for a Super Bowl ad? Wow, how things have changed.

OTT: Is It TV Or Digital?

OTT (over-the-top content) is racing ahead in relevance and frequency, and there’s no signs of it slowing down anytime soon, which might be to the advertising industry’s chagrin. So here’s the question: Is it TV or is it digital?