Insights & Updates

Here’s what’s on our minds right now.

How UX Can Shape DTC Brand Strategy

Direct-to-consumer brands disrupt traditional ways of doing business, with their delivery of a fundamentally different and improved user experience (UX) at its core. This UX is derived from a culture of engineering and software with very clear strategies, paired with a business need to deliver a desirable product…

AI Will Disrupt Advertising Media, But Not the Way You Think

AI will certainly disrupt advertising, but it has almost nothing to do with chatbots. Where Siri or Alexa’s natural language processing enables human-machine interactions, AI in advertising media management will enable interactions between a machine and a marketplace.

Digital Attribution Technologies Can Stall Business Growth

In the world of advertising attribution, everything is somewhat right and wrong. But, if brands want to get closer to the truth, at the very least they need a way to account for people who will purchase from them regardless of any media they may buy, and then go from there.

How to scale an e‑commerce business with TV

More online brands are advertising on TV as a way to increase revenue and improve brand recognition. Here's how to do it effectively.