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Intuit/QuickBooks multimedia direct marketing campaign: Our most
comprehensive collaboration with the QuickBooks team included
a direct mail campaign that drove customers to an animated,
personalized website and followed up with a second direct mail
piece. Not only was the program successful, but it was so different
from all of what QuickBooks had been doing—yet faithful to
their core brand values—that it opened their eyes to what was
possible for their marketing.